TA Strategy Lead - GenMed
About the Role
Major accountabilities:
- Create short/mid/long term marketing strategy with deep understanding of market dynamics/customer insights & finding opportunities to enhance each brand
- Optimize channel/promotional mix for individual brand through appropriate resource allocation that meets brand objectives and customer needs.
- Lead cross-functional team for customer initiatives (e.g. customer plan/promotional tools/public relations/internal communications).
- Manage brand finance and budgets, including appropriate management of brand resources.
Key performance indicators:
- Lagging indicator: Brand sales result & patient number contributed by NPKK products
- Leading indicator (e.g. Depth KPIs/Executional KPIs/Brand perception)
Minimum Requirements:
Education:
- A University level (bachelors) degree
- MBA a plus
Languages:
- English: Business level (mandatory)
- Japanese: Business level (mandatory)
Experience/Professional requirement:
- Experience working cross-functionally and trans-nationally
- Pharmaceutical marketing experience
- Several years of experience in field sales, related marketing services, brand management.
- Strong interpersonal skills
- Internal cross functional communication and leadership
Competency
- Strong relationship development and natural collaboration
- Experience and capable of managing Global communications
- Strategic, analytical and creative thinking
- Agile mindset
Skills Desired
Agility、 Cross-Functional Collaboration、 Customer Orientation、 Marketing Strategy、 Negotiation Skills、 Strategic Partnerships、 オペレーショナル エクセレンス、 コマーシャル エクセレンス、 ステークホルダー エンゲージメント、 ステークホルダー管理、 医療セクターの理解、 影響を与えるスキル、 重点疾患領域の専門知識、 製品マーケティング、 製品ライフサイクル管理 (PLM)
Role Requirements
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
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